Stykkishólmur, located in western Iceland at the northern end of the Snæfellsnes peninsula, is the commerce center for the area. Its natural harbor allowed this town to become an important trading center early in Iceland’s history. The first trading post was established in the 1550s, and still today fishing is the major industry. The town center boasts beautiful and well-preserved old houses from earlier times. Stykkisholmur is very environmentally conscious – it was the first community in Europe to get the EarthCheck environmental certification, was the first municipality in Iceland to start fully sorting its waste, and was the first town in Iceland to receive the prestigious Blue flag eco-label for its harbor. It has also been a European Destination of Excellence (EDEN), since 2011.